Is Your Charity Eligible for Google Ad Grants?
What could you do with $10,000 USD of in-kind advertising every month from Google? Imagine being able to share your story with audiences across the globe. You could recruit more volunteers, attract more donations and promote your fundraising efforts. It’s all possible with Google Ad Grants.
If you’re not yet registered to raise funds with Shop it Forward, Join Now and use a portion of your advertising grant to promote our free fundraising opportunity to your donors. You could be benefiting from every online spend your supporters make with Shop It Forward and our 500+ retail partners. Free advertising and free fundraising to help your cause reach its fundraising goals.
Designed to help you flourish, Google Ad Grants put you in front of your supporters and Shop it Forward provides you with a free fundraising service to promote. The more frequently your ads appear next to Google search results, the more people will be aware of your cause, and that can translate into more fundraising, donations and more volunteers – the lifeblood of every non-profit.
Grantees must meet certain criteria in order to qualify for Google Ad Grants and keep that qualification active. Does your charity meet the qualifications?
- Your organisation must be registered with the Australian Charities and Nonprofits Commission (ACNC)
- Your organisation must be deductible gift recipients (DGRs) endorsed by the Australian Taxation Office (ATO)
- Your organisation must be income tax exempt as defined by the ATO
- You must have a live website with substantial content
Whether you’re new to search advertising or are a seasoned pro, Google Ad Grants makes it easy to launch effective campaigns, with advertising solutions designed for non-profits of all shapes and sizes. Pick the option that is right for you.