Donations Fall as Volunteering Rises
Donations fall as volunteering is on the increase. This is the latest finding of the Charities Aid Foundation (CAF). The CAF World Giving Index reports there has been a shift in giving to charity. People worldwide, particularly women, are choosing to donate their time and expertise rather than donating their money.
The Charities Aid Foundation (CAF) World Giving Index aims to provide insight into the scope and nature of giving worldwide, to ensure giving is understood in its many forms. The index focuses on the three aspects of giving behavior:
1. Helping strangers;
2. Money donated to Charity organisations; and
3. Volunteering in Charity Organisations.
The CAF World Giving Index 2018 includes data from 146 countries that was collected throughout 2017. Australia ranked second, behind Indonesia, when it comes to giving to charity, with many people preferring to give their time and effort over monetary donations.
“We are seeing a clear shift from individuals preferring to contribute funds to a project or an organisation, to people wanting to genuinely emotionally connect into communities and initiatives. As part of this, the index noted a global trend towards volunteering, with more people giving their time and expertise to causes while there has been a corresponding drop in the number of individuals donating money.” ~ Executive General Manager of Australian Unity Trustees, Emma Sakellaris
The CAF index reports an increase in the number of women volunteering in charitable organisation’s projects and initiatives for the welfare of society. It shows that the women are preferring to utilize their time and particular areas of expertise when giving to charities. Emma Sakellaris further stated: “It is evident that women seek a significantly greater emotional connection with charities and projects, so volunteering is often a logical commencement to establishing their philanthropic legacy. Such women may then leave a significant charitable gift within their estate plan, in line with their areas of philanthropic focus during their lifetime.”
The CAF index also reported a shift towards assisting people through ensuring they have their basic needs of food, shelter and support, as the preferred method of volunteering, commonly known as ‘needs based granting’. This charitable act is more likely provided through human care, kindness and support rather than donations. Emma Sakellaris believes Australians rank highly on the index as physically helping others is ingrained within the Australian culture. “A big part of the Australian culture is to help others – this is particularly evident through our increased willingness to support those in need of our support and kindness.”
While charities benefit from an increase in volunteerism, as donations fall, it will be important for organisations to identify and adopt new and unique fundraising methods to offset lost revenue.
Shop it Forward Can Help You Reach Your Fundraising Goals
In recognition of these trends, Shop it Forward was created to provide fundraising organisations with an alternative to compliment traditional fundraising methods as donations fall. By appealing to the giving nature of Australians, those shopping online have the opportunity to earn funds for a cause from their online purchases. Organisations have the opportunity to benefit from this additional ‘shop and earn’ income stream to help meet their fundraising goals. In keeping with their commitment to the values of social enterprise, Shop it Forward charges no fees for the service, either to the organisations or the consumers, contributing 50% of all gross retail profits.
To learn more on how your organization can benefit, visit our How To for more details. Shoppers can sign up and nominate their cause of choice with every online purchase. Register to nominate your cause.
For the full CAF World Giving Index 2018 report visit www.cafonline.org for more information.
“You make a living by what you get. You make a life by what you give.” ~ Winston Churchill