Aussie Shopping Behaviour Creates Charity Fundraising Opportunity
The following article from Roy Morgan highlights the continued growth trend of Australia’s multi-billion dollar e-commerce industry. Most significantly, it highlights the trend of the demographic with the least disposable income being the strongest growing segment.
Why is this significant and what does it mean for Australian charities? While early adopters have historically been in the highest income quintile and at the front of the online shopping movement, previous barriers to entry for lower income demographics have now been broken down as the cost of technology and shipping has become reasonable. The accessibility for everyone means continued growth and an even greater fundraising opportunity for Australian charities to tap into funds previously limited by a lack of disposable income to donate. This growing Aussie shopping behaviour creates charity fundraising opportunity. Charities, nonprofits, small grassroots community organisations, amateur sports, scouts or school P&C’s can tap into new funds from online purchases made with Shop it Forwards retail partners, irrespective of an individuals budget and ability to donate.